News

CHILE: Rum and vodka imports challenge whisky's market share.

Most popular

What are Diageo's priorities for the years ahead?

Diageo Performance Trends 2014-2018 - results data

What can the spirits industry learn from Diageo?

Why targeting by gender failed in 2018

MORE

Bacardi-Martini Chile reported this weekend that sales of imported rum in Chile are growing fast and representing a threat to whiskey, Chile's most popular import liquor. Imported rum sales jumped 37% in 2001, while vodka sales grew 15%. Whiskey imports, which make up 37% of Chile's imported liquor sales, grew just 1% last year. Whiskey sales total US$32.9m.


Related Content

Can rum walk the line between fun and serious? - Research in Focus

Can rum walk the line between fun and serious? - Research in Focus...

Key Brands Performance - Rum Essentials, Part IV

Key Brands Performance - Rum Essentials, Part IV...

Why is rum still stuck on the runway? - Comment

Why is rum still stuck on the runway? - Comment...

Category Challenges & Innovations - Rum Essentials, Part VI

Category Challenges & Innovations - Rum Essentials, Part VI...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?