Anheuser-Busch Cos. has had its complaints about Miller Brewing Co's advertising campaigns rejected. A ruling by the Alcohol and Tobacco Tax and Trade Bureau (ATTTB) on Tuesday (12 April) has found in favour of Miller.

In its ruling, the ATTTB found that Miller's slogan that Miller Lite has "more taste and half the carbs of Bud Light" is not disparaging or misleading.

"After a thorough review of (A-B's) complaints and Miller's response, we find that Miller's advertising campaigns do not violate the regulations relating to comparative advertising," Stephen Taylor, assistant chief of the bureau's advertising, labelling and formulation division, said in a letter to Miller's Washington-based vice president of government affairs.

In response to the ruling, a spokesman for Miller told reporters: "We're going to continue to remind consumers they have a choice when selecting a beer, and we're going to assume that Anheuser-Busch is going to continue to complain about our marketing efforts."

Anheuser-Busch is expected to comment publicly on the matter shortly.

The row blew up late last year when three Miller adverts were pulled by several television networks following complaints made by A-B. Some networks also reportedly rejected three proposed A-B adverts spoofing Miller ones.