AUS: RTD tax pushing consumers towards spirits - report
Australia introduced the alcopops tax in 2008
Australia's tax on RTDs has seen consumption drop by about a third as young people move towards spirits mixed with soft drinks, according to local reports.
Consumption in the category has fallen by 30% since the tax was introduced in 2008, the Australian Financial Review reported on Saturday (20 October). At the same time, spirits consumption increased by about 20% and wine by about 8%, it was reported.
The tax, aiming to cut alcohol-related problems, increased the price of alcoholic RTDs by about 70% from AUD39.36 (US$40.62) per litre of alcohol to AUD66.67.
"Young people switched from alcopops to straight spirits and just mixed their own," the Institute of Public Affairs policy director Tim Wilson was quoted as saying.
The Australian government is currently considering a minimum price on alcohol, but is facing fierce industry opposition.
- Has the politics of M&A changed? - Analysis
- Most Valuable Spirits Brands in 2017 - The facts
- Most Valuable Beer Brands in 2017 - The facts
- IAADFS Duty Free Show of the Americas - Preview
- Fruit-flavoured beer? Think of the kids - Comment
- Diageo's Captain Morgan LocoNut - NPD
- Anheuser-Busch readies US executive switches
- Brexit paperwork offers alcohol smuggling opp's
- Coca-Cola Co announces senior executive shake-up
- Asahi’s Peroni Ambra - NPD
- Central and East Europe Report Package
- Battle of the Generations - The fight for iGen, Millennial, Gen X and Baby Boomer consumers
- Global vodka insights - market forecasts, product innovation and consumer trends
- Global rum insights - market forecasts, product innovation and consumer trends
- Global RTD insights - market forecasts, product innovation and consumer trends