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GERMANY: RTD tax has desired effect – survey

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The level of RTD (ready-to-drink) consumption in Germany has almost halved since the introduction of a special tax on the beverages. A report issued by a German government drug commission yesterday (26 July) showed that the percentage of youths between the ages of 12 and 17 who drink RTDs once a month has fallen to 16% from 28% since the tax was introduced last August.

Teenagers questioned in the survey cited the tax, which added between 80 and 90 cents to the price of a bottle, as the main reason behind their decision to cut back or cease consumption of RTDs.

"What is especially pleasing is that there was no substitution with other alcoholic drinks," government drug commissioner Marion Caspers-Merk told Reuters. "We have reached our goal of better protecting children and teenagers from the dangers of alcoholism."


Sectors: Spirits, Wine

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