News

Royal Unibrew secures US$104m Etablissements Geyer Fréres buy

Most popular

The wine category in 2019 - just-drinks' Review

Constellation cuts losses on Ballast Point folly

3 cocktail trends for 2019 – Diageo's World Class

The wine category in 2018 - Review

just-drinks' M&A database - November

MORE

Scandinavian brewer Royal Unibrew has completed its DKK660m (US$104m) acquisition of French lemonade business Etablissements Geyer Fréres.

Royal Unibrew has upped its soft drinks interests with this weeks purchase of Etablissements Geyer Fréres

Royal Unibrew has upped its soft drinks interests with this week's purchase of Etablissements Geyer Fréres

The deal, announced this week, gives Unibrew control of Geyer Fréres' Lorina craft lemonade, PureThé and InFreshhh brands as well as increased access to the French soft drinks market. Exports are also targeted - Geyer Fréres has a "significant presence" in the retail channels in the US, Unibrew said.

Geyer Fréres holds a 33% share of the French lemonade category in retail, and exports to about 40 countries. Overall, exports represent about 40% of sales. Last year's sales hit DKK290m, with volumes amounting to 360,000 hectolitres. The company has about 100 employees and production facilities in Munster in north-east France.

This week's transaction is not Unibrew's first soft drinks purchase in the past 12 months. In October, the company agreed to buy Campari Group's Lemonsoda, Oransoda, Pelmosoda, Mojito Soda and Crodo brands.

The Geyer Fréres purchase also comes after Unibrew said sales were set to benefit from recent high temperatures in northern Europe. Last month, the company raised its full-year profit guidance to reflect the good weather.

Summer's here! So is a global trade war - The just-drinks Analyst


Related Content

This week in spirits & wine, featuring Gruppo Campari's turnaround, Treasury's CEO's pay rise and Fireball's continued popularity in the US

This week in spirits & wine, featuring Gruppo Campari's turnaround, Treasury's CEO's pay rise and Fi...

Summer's here! So is a global trade war - The just-drinks Analyst

Summer's here! So is a global trade war - The just-drinks Analyst...

The clouds surrounding Conviviality, The Coca-Cola Co's booze move and Pernod Ricard's spirited performance - The just-drinks Analyst

The clouds surrounding Conviviality, The Coca-Cola Co's booze move and Pernod Ricard's spirited perf...

Hartwall gives Original Long Drink Kimi Räikkönen push in Japan

Hartwall gives Original Long Drink Kimi Räikkönen push in Japan...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?