RUSSIA: Roust Inc adds Limoncello di Capri to Molinari range
By Andy Morton | 2 August 2013
Roust Inc has extended its distribution deal in Russia with Italian spirits producer Molinari SpA to include liqueur Limoncello di Capri.
Roust, which owns Russian Standard vodka, now handles all Molinari brands in Russia, including sambucas Molinari Extra and Molinari Caffe, Roust said today (2 August). Roust has “high expectations” for Limoncello di Capri in Russia, the company said.
Roust will introduce Limoncello di Capri across all distribution channels in Russia, providing marketing and sales support for the brand, it said.
A spokesperson for Molinari said: “Russia is an important and growing market for Molinari, and we look forward to introducing our brands to more of the country’s consumers.”
Roust is owned by Roustim Tariko, who spearheaded the company's acquisition of debt-laden Central European Distribution Corporation in June.
Expert analysis
The Future of the Spirits Market in Russia, to 2016
The report provides the latest, highly detailed information on dynamics in Russian Spirits market, providing marketers with the essential information to understand their own, and their competitors’, position in the market and the information to accurately identify where to compete in the future.
Sectors: Emerging markets – BRIC, Spirits
Companies: Central European Distribution Corporation
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RUSSIA: Roust Inc adds Limoncello di Capri to Molinari range
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