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Roust Group puts Zubrówka bison in frame for bottle overhaul

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The Roust Group has unveiled new packaging for its Zubrówka vodka brand that uses a 3D window effect to improve shelf standout.

Roust said the new bottle "enhances Zubrówka’s unique provenance"

Roust said the new bottle "enhances Zubrówka’s unique provenance"

The new format, which will initially roll out in the UK, US and Germany, retains the previous bottle's shape and design but prints the forest scenery on the back instead of the front. The move allows consumers to see the Zubrówka bison in a 3D effect on the front of the bottle, with the scenery behind.

"The new innovative design significantly enhances Zubrówka's unique provenance," said Grant Winterton, Roust's global CEO. "The brand has been one of the international growth leaders for a number of years and we are confident that the new packaging will propel the brand towards future long-term growth."

The new packaging for the bison-grass vodka will be available in 50cl, 70cl, 75cl and one-litre bottles. After its initial launch, it will be introduced in global Travel Retail and other European, American and Asia-Pacific countries.

In March, Roust launched a super-premium Zubrówka. Zubrowka Black undergoes a filtration process using charcoal from Bialowieza oaks.


Sectors: Spirits

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