Rok Stars is set to launch Uisce Beatha Irish whiskey in the US

Rok Stars is set to launch Uisce Beatha Irish whiskey in the US

The drinks arm of Rok Stars has secured distribution in the US for its Uisce Beatha Irish whiskey brand.

The brand development company, co-founded by one of the creators of Patron Spirits, said earlier today (29 May) that The Marsalle Co will be the importer of the Irish whiskey, in a “multi-year” deal. The tie-up takes immediate effect.

“The American market is key to our global deployment of the ROK Drinks portfolio of which Uisce Beatha is a major part,” said Jonathan Kendrick, chairman of ROK Stars.

Today's announcement follows the news earlier this year that Rok Stars had lined up Swedish distribution for the brand through Galatea.

Rok Stars also part-owns the Oval Vodka brand.