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Roar Beverage Co gets venture capital boost for Roar Organic soft drinks range

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US soft drinks start-up Roar Beverage Co has secured a US$5.6m cash injection from venture capital fund AccelFoods.

The New York-based company, set up in 2013, said this week that the funds would be used to recruit more staff, raise distribution and "increase brand awareness" for its namesake organic soft drinks range. Roar Organic is currently available in about 3,000 stores in the US, with "additional retail growth" lined up for next year.

"We are thrilled to have found a partner in AccelFoods that truly aligns itself with companies that take on totally new categories in the food and beverage space," said Roar's founder & CEO, Roly Nessi. "We look forward to strengthening our foothold with this round of funding."

Roar Organic launched two years ago and uses coconut water as its base. The vegan, electrolyte-infused roster comprises six variants; strawberry coconut; pineapple mint; Georgia peach; cucumber watermelon; mango clementine and blueberry acai.

AccelFoods is a female-founded and -led company that invests in packaged food and drinks companies.

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