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Próspero Tequila

Category - Spirits, Tequila, 40% abv

Available - From this week

Location - The UK, online, exclusively through Selfridges' website

Price - Blanco: SRP of GBP49.99 (US$69), Reposado: GBP59.99, Anejo: GBP62.99, all per 70cl bottle

Rita Ora has announced the launch of her Tequila brand in the UK.

The singer has joined forces with Conecuh Brands to bring Próspero Tequila to the market after a successful first year in the US. Ora serves as the chief creative officer of the brand.

The Próspero portfolio comprises Blanco, Reposado and Anejo expressions under the Conecuh Brands umbrella, which also includes whisky brands Clyde May's and McConnell's.

Ora's involvement in the brand stems from its strong female presence and Mexican heritage, with the liquid produced by Conecuh master distiller Stella Anguiano.

"The Tequila category is at a really exciting turning point in the UK and bringing this highly-regarded, hand-crafted spirit to the UK is a key milestone for this young brand," said Conecuh CEO Roy Danis. "We couldn't be happier that Rita will be leading the launch in London to capture all the Tequila aficionados."

Rita Ora is one of a handful of celebrities expanding their involvement in the drinks industry. Earlier this month, singer Bruno Mars announced a rebranding of SelvaRey rum, a brand he part-owns.

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Sectors: Spirits

Expert Analysis

Tequila & Mezcal (Spirits) Market in the United Kingdom - Outlook to 2023: Market Size, Growth and Forecast Analytics

Tequila & Mezcal (Spirits) Market in the United Kingdom - Outlook to 2023: Market Size, Growth and Forecast Analytics

Tequila & Mezcal (Spirits) Market in the United Kingdom - Outlook to 2023: Market Size, Growth and Forecast Analytics is a broad level market review of Tequila & Mezcal Market in the United Kingdom.

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