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Product Launch - US: Riondo USA's iSpritz

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Riondo USA's iSpritz

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Category - Pre-mix spritz, 8.5% abv

Available - From 1 May

Location - US, Texas, New York metropolitan area, Florida, Georgia, Ohio, South Carolina, Oregon and Washington. Additional states next month

Price - US$12.99 per 75cl bottle

iSpritz is a pre-mix spritz from Riondo USA. Launched in 12 states across the US this month, the drink will receive wider distribution from next month.

The basic ingredients include prosecco and aperol.

John Blesse, national sales manager for Riondo USA, said the company is providing displays and in-store tasting activities to gain traction with new customers.


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