The new president called for a focus on quality

The new president called for a focus on quality

A Rioja trade association has appointed a new president of its plenary committee. 

Luis Alberto Lecea was confirmed head of the Rioja Wine Interprofessional Organisation's control body on Sunday (21 July), the organisation said. Lecea, a grape grower, replaces wine maker Victor Pascual, who took office in 2004 when the organisation was formed.

Lecea represents the ASAJA agricultural organisation and said his main focus will be "a continued focus on the quality of the DOCa, which has allowed us to cement our position of leadership among Spanish wine regions”.

Last month, the Consejo Regulador de Rioja DOC told just-drinks Rioja's sales in China have tripled over the past two years thanks to attempts to position it as a cheaper alternative to French wine.