The Rioja tasting event will be held in London later this year

The Rioja tasting event will be held in London later this year

The trade association for Spain's Rioja region has lined up a “generic tasting” event in the UK for later this year.

The Consejo Regulador de Rioja DOCa said that the event will be held in London on 9 October and will take place annually. The UK press, buyers, sommeliers, and other “trade influencers” will be invited to the tasting, which will highlight around 40 wineries from the region.

“The UK remains of paramount importance to the Rioja region,” said Ricardo Aguiriano, marketing director at the Consejo Regulador de Rioja DOCa. “We are excited to present such a diversity of wines to the UK trade at the Generic Tasting this year.”

The event will be held at OXO2, Level Two, Oxo Tower Wharf on London's South Bank.