News

GLOBAL: Rexam unveils cold-activated can ends

Most popular

Why Diageo is winning the Tequila race

Will Diageo earn its gin wings with Aviation?

Spirits brand owners and their green efforts

The just-drinks Analyst returns - Feb '21

Moet Hennessy Performance Trends 2016-2020 - data

MORE

Rexam has launched a range of can ends that change colour to indicate when a beverage is at the right temperature to drink.

//i4.progressivedigitalmedia.com/1/thermochromic_end_3_room_temp.jpg

The can maker said today (8 May) that the thermochromic printed ends are an industry first and help boost “interactivity between the consumer, the drinking occasion and the brand”. The company has also unveiled photochromic ink that changes colour in daylight.

“These two new innovations will keep our customers at the forefront of can design,” a Rexam spokesperson said. “Photochromic ink is well timed at the start of summer for brands that associate themselves with the outdoors, while the development of thermochromic printed ends takes can design and thermochromic indication to a new level.”

The printed ends are available in 12 different colours in all Rexam markets, the company said. The indicator can be seen by consumers when the can is stored in the fridge door or horizontally on the shelf.

In 2010, Molson Coors launched a Coors Light can that turned partly blue when at the correct temperature.


Related Content

"It's okay to fail, but do it fast and do it cheap" - just-drinks speaks to Atom Labs global head of...

Can still makers cope with the craft spirits explosion? - Comment

Can still makers cope with the craft spirits explosion? - Comment...

"The worst thing you can do in luxury is send inconsistent brand messages" - Interview Tareef Shawa,...

The just-drinks Interview: Dr Mehmood Khan, PepsiCo chief scientific officer, global research & development - Part II

The just-drinks Interview: Dr Mehmood Khan, PepsiCo chief scientific officer, global research & deve...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?