UK/SWITZERLAND: Rexam plans new GBP115m can plant
By James Wilmore | 22 February 2013
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Rexam is capitalising on growth in the energy drinks market |
Rexam has announced plans to build a new GBP115m (US$175.6m) beverage can plant in Switzerland to meet global demand for energy drinks and focus on speciality cans.
The plant in Widnau, the company's first in Switzerland, is due to start production in 2015, the UK-based firm said this week. It will initally operate two lines, then expand to four, with 120 people expected to be employed.
The company counts Red Bull as one of its key customers and last November revealed a GBP20m investment in its Austrian plant to boost production of the brand's cans.
Iain Percival, Rexam Beverage Can Europe's senior director, said the move was part of a bid to “capture growth opportunities in existing and emerging markets”.
He added: "The new plant will free up capacity at other Rexam plants in the region, which will enable us to grow specialty can volumes or release production capacity for other sizes.”
Earlier this week, Rexam reported that full-year pre-tax profits edged up by 1% to GBP418m, as sales saw a 2.6% rise to GBP3.9m.
Expert analysis
Energy Drinks Market in East Europe to 2017: Market Guide
"Energy Drinks Market in East Europe to 2017: Market Guide" provides in-depth detail on the trends and drivers of the Energy Drinks market in East Europe. The quantitative data in the report (historic and forecast consumption values) analyses the dynamics in the East European countries, providing marketers with the essential information to understand their own and their competitors’ position in this market and the information to accurately identify where to compete in the future. The report provides data to help companies in the Energy Drinks industry better understand the changes in their environment, seize opportunities and formulate crucial business strategies.
Sectors: Soft drinks
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