Brown-Forman has updated the look of its Gentleman Jack Rare Tennessee Whiskey.

The US wine and spirits group said yesterday (28 February) that the redesigned bottle will be available from the beginning of this month.

"We think the new Gentleman Jack bottle is a refinement that Mr. Jack himself would be proud of, and the reason his signature graces the new package," said Mark Grindstaff, national brand director for Gentleman Jack and Jack Daniel's Single Barrel. "This new bottle delivers the same sophistication and refinement as the whiskey inside."

A campaign to launch the new look will kick off with a redesigned website (, national magazine and outdoor advertising, point of sale materials and featured drink recipes.

Gentleman Jack Rare Tennessee Whiskey was launched in 1988.