Bacardi-Martini is revamping its Martini vermouth and adding to its portfolio in the UK.

The company confirmed yesterday (4 June) that, while modernising its brand offering in the country, it will also launch Martini Rosato in both the on- and off-trade.

As well as a new bottle, the labelling for the Martini variants has been updated, with the logo moving to a more central position. Colour coding has also been introduced - with Bianco carrying a blue label, Rosso and Extra Dry sporting dark red and green respectively, while the new Rosato will appear in pink.

Combining both white and red wines, Martini Rosato has been introduced to capitalise on the growing popularity of rosé in the UK. The brand extension is available in most major grocers as well as premium wholesalers and on-trade outlets.

"We know there is a huge latent fondness for the Martini brand amongst consumers," said Liam Newton, director of marketing at Bacardi-Martini UK. "The introduction of a new flavour offers new and exciting ways to drink Martini and, together with the new bottle design, will give our light and infrequent drinkers a great opportunity to reassess the brand."

Earlier this year, Bacardi-Martini announced that it will cease production at its Southampton site later this year, in a move that could cost 200 workers their jobs. The step signals the end of the company's UK production, with the bottling of its RTD products being outsourced elsewhere in the UK. The bottling of Bacardi rum will move to the group's other sites in Western Europe.