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Remy Cointreau works with China Duty Free Group on Hangzhou pop-up

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Rémy Cointreau has partnered with China's leading travel retailer, China Duty Free Group, to open a pop-up Rémy Martin store in Hangzhou airport.

The store is Asia’s first standalone airport pop-up for Rémy Martin

The store is Asia’s first standalone airport pop-up for Rémy Martin

The French group said the tie-up is part of its "shared vision" with CDFG, which is China's state-owned duty free monopoly. The store is Asia's first standalone airport pop-up for the Rémy Martin Cognac brand.

The activation will run until June in Hangzhou Xiaoshan International Airport, one of the fastest-growing in Asia. According to figures from Airports Council International, the airport grew passenger numbers by 13% last year.

Adam Hamzah, MD for Remy's GTR Asia Pacific, said: "This pop-up heralds a major milestone for the House of Remy Martin, unveiling a new expression of our deep commitment to bring story-telling, experience and our roots to the Travel Retail channel in China and the wider Asia Pacific region."

The Chinese characters for Remy Martin are 'Ren Tou Ma', which means person-headed horse. The name refers to the centaur character on the Cognac's logo.

Speyside Distillers China deal includes "option to invest" for Luzhou Laojiao - TFWA Asia-Pacific


Sectors: Spirits

Companies: Remy Cointreau

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