Remy Cointreau launches new VSOP Cognac

Remy Cointreau launches new VSOP Cognac

Remy Cointreau has said it will replace its existing VSOP Cognac in Europe with its new 'mature cask finish' VSOP in order to appeal to a wider section of consumers.

Remy said today (4 January) that its Remy Martin mature cask finish VSOP, which will be launched in the UK in February, is designed to "introduce new drinkers to the Cognac category". It will retail for GBP32.99 (US$51.4) per 70cl bottle, the same recommended retail price as the existing VSOP product.

The mature cask finish VSOP will be launched across Europe. In the UK specifically, senior brand manager for Remy Martin, Victoria Olivier, said: “We have committed heavyweight investment to support the launch of the product to the trade and encourage trial across all trading channels.

"A significant increase in expenditure will ensure that the brand has its biggest support package in recent years. The marketing campaign will include PR, advertising, an educational and engaging CRM programme, on-pack neck collars and sampling activity."

just-drinks will bring you a full product launch story on Remy Martin mature cask finish VSOP once we have all of the necessary details.