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Remy Cointreau is to relaunch its Bruichladdich Distillery's Port Charlotte Islay single malt Scotch whisky range in new packaging.
Bruichladdich's Port Charlotte 10 will be the first to roll out in its new packaging
The redesign will roll out over the next few months starting with Port Charlotte 10, Remy said today. The relaunch marks the first permanent release of the aged-stated spirit in its history after only previously being available as a limited edition.
Other overhauled expressions include Port Charlotte Islay Barley, Port Charlotte MRC: 01 and the Travel Retail-exclusive MC:01. All four spirits will be in bespoke opaque green glass bottles, a nod to the heavily-peated Islay Scotch whisky category.
Bruichladdich - or Progressive Hebridean Distillers, as the company is called internally - has expanded sales since Remy purchased it in 2012. Recently, sales have been further boosted by demand for its The Botanist gin, which has become an increasingly important part of the Bruichladdich portfolio.
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Sectors: Marketing – advertising & promotions
Companies: Remy Cointreau
