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Remy Cointreau launches Remy Martin hologram campaign

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Remy Cointreau has lined up a 'mixed reality' experience for its Remy Martin Cognac brand. 

The Rooted in Exception campaign for Remy Martin Cognac will start in LA

The 'Rooted in Exception' campaign for Remy Martin Cognac will start in LA

"Rooted in Exception" uses Microsoft HoloLens technology, which allows consumers to interact with virtual content. The campaign will launch later this month in Los Angeles before rolling out to luxury retail stores and events internationally. 

The user is invited to approach a three-dimensional table on which the HoloLens projects elements of Cognac Grande Champagne and Cognac Petite Champagne vineyards. The mixed reality experience is accompanied by the voice of Remy Martin cellar master Baptiste Loiseau, who explains the importance of terroir.

"Ultimately, mixed reality is... about engaging people in new social experiences," said Maximilian Doelle, founder of HoloLens development studio Kazendi. "We are thrilled to launch our first consumer brand experience using HoloLens with Rémy Martin." 

Earlier today, Remy Cointreau said underlying operating profits jumped by 14% in its fiscal 2016/17, as the company continues to focus on high-end sales.


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