Remy Cointreau has launched its Piper-Heidsieck Champagne brand from a different viewpoint, with the bottle balancing on its top.

The company teamed up with Dutch designers Viktor and Rolf to introduce a limited edition upside down bottle of Rosé Sauvage, as well as matching topsy turvy flute and ice bucket.

Maxxium UK's brand manager for Piper-Heidsieck Lindsay Brown said: "Viktor and Rolf's daring, but elegant approach perfectly marries with Piper-Heidseick's bold and adventurous reputation in the industry".

Viktor and Rolf added: "How could we make something new out of something eternal? We only had one answer: to invert the proportions making an enormous cork and a narrower base."

The limited edition inverted Piper Heidsieck Rosé Sauvage will be available at off-trade stores such as Harvey Nichols and on-trade retail venues across the UK from the end of the month, retailing at GBP50 (US$103).