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Product Launch - US: Remix's Remix Cocktails

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Remix's Remix Cocktails

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Category - RTD cocktail, vodka, flavoured, 13.9% abv

Available - From 15 June

Location - Rhode Island, New Jersey, Illinois, Georgia and Massachusetts with rollout extended throughout summer and fall

Price - SRP US$14.99 per 75cl bottle

Distribution - Remix

The Remix team has launched Remix Cocktails in partnership with reality TV personality DJ Pauly. The drinks are vodka-based cocktails with names related to the Jersey Shore star and marketed using his image.

The cocktails are Oye Mojito, Yeah Yumberry, Strawberry Holla-peno and Starfruit and will initially be sold in DJ Pauly's home state of Rhode Island with a wider rollout to follow.

Remix said the cocktails are designed to be drunk at home with friends before going out in an activity known as “pre-gaming”. A spokeswoman for the brand said the drinks will “fill a void in the pre-game RTD market”.

The Remix team includes Tom Bruno, formally of Sidney Frank, and David Kanbar, formally of Skyy Vodka and co-founder of Skinnygirl Cocktails.


Sectors: Product launches, Spirits

Companies: SKYY Vodka

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