US soft drinks producer Reed's Inc. has decided to sell soda bottles with tags offering customers the chance to buy shares directly from the company.
 
The 15-year-old ginger beverage company is going public, asking for US$4 per share in the hopes of raising up to US$8m. Reed's sold some US$9m worth of ginger ale, lemon guava ginger brew, ginger ice cream and ginger candy in 2004, mostly in health food and speciality stores.

Funds raised will pay for shelf space fees in large national retail chains to significantly boost sales.