News

US: Reed's expands partnership with Haggen

Most popular

e-commerce's watershed moment - former Amazon exec

Campari Group Performance Trends 2015-2019 - data

Could bulk beer shipping be a COVID-19 legacy?

The just-drinks analyst returns

Carlsberg, Marston's are winners, who are losers?

MORE

Natural soda producer Reed's has formed an expanded partnership with independent US grocer Haggen.

The agreement with Haggen, which operates 33 grocery stores in Washington and Oregon, has been made in a bid to increase Reed's brand awareness in the Pacific Northwest, the company said today (29 July).

Haggen carries a number of natural and organic products, including Reed's Ginger Brews & Virgil's All Natural Sodas, and will now begin carrying Reed's full product line throughout its Haggen Food & Pharmacy, TOP Food & Drug and Larry's Market stores.

"Our enhanced partnership with Haggen reflects Reed's commitment and success in expanding into the mainstream marketplace," said Christopher Reed, founder and CEO of Reed's. "As a leading retailer of natural and organic products in Washington and Oregon, Haggen represents a significant opportunity to increase brand awareness in the Pacific Northwest."

Alongside the new deal, Reed said it will implement marketing plans and an in-store sampling campaign.


Sectors: Soft drinks, Water

Related Content

New Age Beverages pins hopes on reggae star profile with Marley+CBD launch

New Age Beverages pins hopes on reggae star profile with Marley+CBD launch...

Why is kombucha gaining traction with big drinks companies? - NPD trends

Why is kombucha gaining traction with big drinks companies? - NPD trends...

Anheuser-Busch InBev ups soft drinks presence with Hiball and Alta Palla purchases in US

Anheuser-Busch InBev ups soft drinks presence with Hiball and Alta Palla purchases in US...

What does the Trans-Pacific Partnership mean for the drinks industry?  - Focus

What does the Trans-Pacific Partnership mean for the drinks industry? - Focus...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?