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US: Reed's expands partnership with Haggen

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Natural soda producer Reed's has formed an expanded partnership with independent US grocer Haggen.

The agreement with Haggen, which operates 33 grocery stores in Washington and Oregon, has been made in a bid to increase Reed's brand awareness in the Pacific Northwest, the company said today (29 July).

Haggen carries a number of natural and organic products, including Reed's Ginger Brews & Virgil's All Natural Sodas, and will now begin carrying Reed's full product line throughout its Haggen Food & Pharmacy, TOP Food & Drug and Larry's Market stores.

"Our enhanced partnership with Haggen reflects Reed's commitment and success in expanding into the mainstream marketplace," said Christopher Reed, founder and CEO of Reed's. "As a leading retailer of natural and organic products in Washington and Oregon, Haggen represents a significant opportunity to increase brand awareness in the Pacific Northwest."

Alongside the new deal, Reed said it will implement marketing plans and an in-store sampling campaign.


Sectors: Soft drinks, Water

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