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US: Reed's expands distribution with Winn-Dixie deal

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Reed's has signed a distribution agreement with US retailer Winn-Dixie Stores.

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The deal, announced yesterday (18 August), will see Reed's products distributed through all 484 of Winn-Dixie's stores in Florida, Alabama, Louisiana, Georgia, and Mississippi. No financial details of the agreement were disclosed.

"This is extremely exciting news for Reed's," said Reed's CEO, Christopher Reed. "Gaining distribution into Winn-Dixie supermarkets throughout the southeast continues boosting our presence in this all important region."

Reed's portfolio includes Virgil's, Energy Elixir and Sonoma Sparkler.

Last month, Reed's completed four distribution agreements for the US state of Florida.


Sectors: Soft drinks, Water

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