Bar Convent Sao Paulo will take place on 17-18 June 2019

Bar Convent Sao Paulo will take place on 17-18 June 2019

Reed Exhibitions will expand its bar trade event to Brazil next year, following this year's launch in the US.

The company, which runs Bar Convent Berlin, said last week that Bar Convent São Paulo will take place on 17-18 June 2019. The move follows the launch of Bar Convent Brooklyn earlier this year.

"After the launch of the Bar Convent Brooklyn, the expansion to South America now is the second logical step in our global strategy", says Michael Freter,  MD of Reed Exhibitions Deutschland. "We're thus expanding our offer to the industry to bring together providers and users in exciting markets for direct talks." 

The company said the aim of the event is to "convey knowledge, trends, experiences and business insights while simultaneously developing the relationships between... manufacturers of premium spirits, bartenders and owners in the hospitality industry". 

Bar Convent São Paulo is hosted jointly by trade show organiser Reed Exhibitions Alcantara Machado in Brazil and Reed Exhibitions Deutschland. Reed also owns UK trade show Imbibe Live.

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