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Red Bull's Editions 

Red Bulls Editions

Red Bull's Editions

Category - Energy drinks, soft drinks

Available - From this month

Location - US, nation-wide

Price - MRSP US$5.33 for two cans

Red Bull's US unit has added three products to its Red Bull Editions line. 

The variants include Red Bull Purple Edition Sugarfree (açaí berry flavour), Red Bull Lime Edition Sugarfree (limeade flavour) and Red Bull Green Edition, which is kiwi and apple flavour.

While Red Bull Purple Edition Sugarfree and Red Bull Lime Edition Sugarfree are new launches, Red Bull Green Edition made its US debut last summer under name Red Bull Summer Edition Kiwi Twist. The company said yesterday that it would now be part of its permanent line up, under the Green Edition name. A spokesperson confirmed to just-drinks the roll out was specific to the US market. 

Red Bull Editions have been part of the company's portfolio since 2013. 

Earlier this month, an analyst warned of a slowdown in the US energy drinks category as new figures show Monster Beverage Corp volumes were flat for the second month in a row.


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