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GERMANY: Red Bull teaming with Premiere AG

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Austrian energy drinks firm Red Bull GmbH is reportedly set to partner with German broadcaster Premiere AG for advertising during televised sporting events.

According to Focus magazine reported, the company could be teaming up with the channel, in an extension to various other sports sponsorship deals.

Neither Red Bull nor Premiere were available for comment when contacted by just-drinks today (27 November).


Sectors: Soft drinks, Water

Companies: Red Bull

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