News

US: Red Bull takes cranberry, lime, blueberry nation-wide

Most popular

Carlsberg, Marston's are winners, who are losers?

Could bulk beer shipping be a COVID-19 legacy?

Campari Group Performance Trends 2015-2019 - data

Why spirits offers hope for the on-premise

e-commerce's watershed moment - former Amazon exec

MORE

Red Bull has lined up the nation-wide roll-out of its three flavour extensions in the US.

//i4.aroq.com/1/800px-Red_Bull_GmbH_logo.svg_.jpg

The company, which trialled Red Bull cranberry, lime and blueberry exclusively in 7-Eleven outlets late last year, said earlier today (4 March) that the variants will be available in convenience, grocery, drug and club store channels from this month. The move represents the first extension to Red Bull's namesake brand in the 15 years it has been in the US.

“The Red Bull Editions flew off the shelves during a six-week retail test last November and December, and confirmed the company's projections that, with perfect in-store execution, the Red Bull Editions have the power to grow the entire energy drink category by more than 5%,” the company said.

All three will be offered in single 8.4oz cans as well as in four-packs. Red Bull originally launched the flavours in Europe last year.


Sectors: Product launches, Soft drinks

Companies: Red Bull

Related Content

Can Red Bull stop the Fever-Tree train? - Comment

Can Red Bull stop the Fever-Tree train? - Comment...

This week in soft drinks & bottled water, featuring drinking vinegar, Nestle's US move and new products from Red Bull and Monster

This week in soft drinks & bottled water, featuring drinking vinegar, Nestle's US move and new produ...

PepsiCo's Rockstar buy takes energy drinks fight global - comment

PepsiCo's Rockstar buy takes energy drinks fight global - comment...

This week in soft drinks & bottled water, featuring future growth opportunities, Red Bull's sugar-free latest and China's bottled water saturation point

This week in soft drinks & bottled water, featuring future growth opportunities, Red Bull's sugar-fr...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?