CHINA: Red Bull still waiting for approval to enter China
Red Bull is still waiting for approval to launch into the Chinese market
Red Bull is still waiting on approval from the Chinese authorities to enter the country's market after a lengthy delay.
In a statement issued to just-drinks today (16 May), the Austrian-based company said: “It is correct that we are still awaiting the approval to enter the Chinese market.” Previously, Red Bull, which is sold in 164 countries, said it planned to start “tapping into” the market early last year.
It is understood the firm has previously had problems entering China due to Red Bull's Thai-co owner, Chaleo Yoovidhya, having the distribution rights for his own brand, Krating Daeng, in the country. Chaleo died in March this year.
A drink called 'Red Bull', which is produced by Red Bull Vitamin Drink Co, a different firm to Austria's Red Bull, is currently sold in China.
However, in February this year, it was reported many Chinese supermarkets had pulled this product from shelves over concerns the drinks contained unauthorised additives. The company responded by saying its drinks were safe and produced in line with national laws and standards.
The statement from Red Bull added that the version of Red Bull now available in China is an “entirely different product” and has “different ingredients” to its energy drink.
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