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Energy drinks manufacturer Red Bull told just-drinks today (28 November) that it would be focusing on existing sponsorship deals rather than tying up with German pay TV channel Premiere AG.

Focus magazine claimed last weekend that the Austrian firm was setting up a partnership with Premiere for advertising during sporting events.

A Red Bull spokesperson told just-drinks: "We were quite surprised about the article, but we did not have any talks or phone calls on the subject and the speculation is untrue.

"Sport is part of our marketing strategy, and we have a lot of ongoing projects which we will focus on."

The company has formed sponsorship deals in water, winter, airborne and motor sports, and has its own Formula One team.

Red Bull also denied rumours that it was interested in scooping footballer David Beckham for sponsorship, should he sign for a team in the US.

The spokesperson added: "There is no truth in this either, he is not a subject of sponsorship for Red Bull New York."

In March this year, Red Bull bought the New York MetroStars football team and renamed them the New York Red Bulls. However, Beckham has been more strongly linked with a move to Los Angeles, should he opt for the US.

Sectors: Soft drinks

Companies: Red Bull

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