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FRANCE: Red Bull gets French green light, with caveats

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Red Bull has finally been granted the right to sell its energy drink of the same name in France, after a 10-year ban.

An agreement was signed last Friday (16 May) between French Finance minister, Christine Lagarde, and the owner of Red Bull, Dieter Mateschitz. The drink will be launched in the country in July.

"The drink is authorised in 25 of 27 European countries and there is no demonstrable evidence of danger," a government spokesperson told French media.

The French government has stipulated, however, that cans must carry warnings saying the drink is not for children or pregnant women, and that it should be consumed in moderation.

Red Bull is also reported to have agreed to pull a replacement version, containing arginine instead the usual taurine, which has been on sale in France since April this year.


Sectors: Soft drinks, Water

Companies: Red Bull

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