Red Bull is rolling out its biggest advertising push to date for its sugar-free range

Red Bull is rolling out its biggest advertising push to date for its sugar-free range

Red Bull is to have a sugar-free option for its entire range of energy drinks as it ups investment in the low-calorie category.

The Austrian company said today it will expand the sugar-free Red Bull portfolio with a 35.5cl price-marked pack offer, as well with as sugar-free versions of its 25cl Red Bull Editions flavours, Tropical and Orange. A 47.3cl Red Bull sugar free will launch in April.

Gavin Lissimore, Red Bull's head of category marketing, said: "As an active lifestyle brand, we understand the importance of offering health conscious consumers choice. The launch of our new sugar free range ensures that consumers can choose a sugar-free alternative for each and every Red Bull can."

The move follows a new campaign for Red Bull's sugar-free products, launched in January. The company said it was its biggest campaign yet for sugar-free. Red Bull's first sugar-free can was launched in 2001.

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