UK: Red Bull claims no dispute over beer trademark

By | 14 August 2013

Red Bull said the dispute has been solved

Red Bull said the dispute has been solved

Red Bull has responded to the growing backlash over a trademark battle involving a UK brewer by claiming it is not aware a “dispute” exists and the company can keep its trademark for its beer.

Redwell Brewing said earlier today it had received a cease-and-desist letter from the energy drinks firm asking it to change its name because of its alleged similarity to Red Bull. Redwell said changing its name would be “disastrous" for the company.

But in a statement to just-drinks today (14 August), Red Bull said: “There is no dispute here. Red Bull has long been willing to allow Redwell to maintain its mark for beer so long as they do not use it for energy drinks. Redwell's solicitor has agreed to this.”

However, when contacted by just-drinks, Mike Baxter, one of Redwell's directors, said he was not aware of any amiable resolution. “All we have still is the original paperwork telling us to drop the trademark,” he said. “We would love to have this off our shoulders, we are only a small operation.”

Expert analysis

Red Bull North America Inc in Soft Drinks (USA)

According to the global company website, Red Bull is focusing on the core markets of Western Europe and the US, as well as the growth markets of Brazil, Japan, India and China. The company is also concentrating on the global roll-out of its new Red Bull Editions.

Sectors: Beer & cider

Companies: Red Bull

View next/previous articles

Currently reading -

UK: Red Bull claims no dispute over beer trademark

There are currently no comments on this article

Be the first to comment on this article

Related research

Red Bull: A trailblazer in marketing strategy

Red Bull has spared no expense in pursuit of its own path to market domination. Its efforts have been so extensive that the number of sportspeople and events it sponsors can be listed in the hundreds. In some areas the company has even popularized br...

Red Bull North America Inc in Soft Drinks (USA)

According to the global company website, Red Bull is focusing on the core markets of Western Europe and the US, as well as the growth markets of Brazil, Japan, India and China. The company is also concentrating on the global roll-out of its new Red B...

Red Bull GmbH in Soft Drinks (World)

While Red Bull remains the world leader in energy drinks, it is facing growing competition from other players. TCCC in particular, with Monster in the US and Burn in Brazil, is also posing an increasing threat. These two markets are emerging as energ...

Related articles

Analysis - Energy drinks retain zip in face of negative press

How concerned are consumers of energy drinks about the health effects? What brands do they prefer and where do they drink the products?

In the Spotlight - 2014 Super Bowl Ad Showdown

After the Denver Broncos were comprehensibly beaten by the Seattle Seahawks 43-8 in yesterday's Super Bowl, some suggested the team needn't have shown up. Could the same have applied to advertisers?

US: Pabst Brewing Co chief exits - reports

Pabst Brewing Company is on the hunt for a new leader as its president & COO is leaving the group after half a year in the job, according to reports.

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page