Red Bull Canada is seeking undisclosed damages from Bullseye Beverages

Red Bull Canada is seeking undisclosed damages from Bullseye Beverages

Red Bull Canada has filed a lawsuit against Canadian soft drinks firm Bullseye Beverages for infringing the company's trademarks.

In papers filed by Red Bull at a federal court in Vancouver earlier this month, the energy drinks giant claims Bullseye has marketed its beverages in such a way "as to cause or be likely to cause confusion in Canada between the defendants' wares and the wares and business of Red Bull". Additionally, the company claims Bullseye has "passed off their wares as and for those of Red Bull".

Red Bull Canada is seeking undisclosed damages in addition to an injunction preventing Bullseye Beverages from using images and designs similar to those of Red Bull.

"Red Bull takes its intellectual property rights and brand enforcement very seriously and if an identical product ... is being sold in a highly similar get-up, e.g. Bullseye & Bull Device packaging, it has to continuously defend its rights as it has done in Canada," a spokesperson for Red Bull Canada said in a statement.