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Red Bull, producer of the world's best-selling energy drink, has reported a fall in sales in 2009 due to the global economic climate.

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Net sales for the 12 months to the end of December dropped to EUR3.27bn (US$4.41bn), compared with EUR3.32bn in 2008, said Red Bull.

But, the privately held group said that there was a “significant increase” in productivity and profits in the year.

The Austria-based firm sold 3.906bn cans of its trademark drink in 2009, down slightly from 3.921bn the previous year.

Red Bull said it achieved “excellent sales” in important markets such as in the Far East, France, Brazil and Germany.

The firm added that its focus for future expansion will be on markets in Africa, Russia, India and Japan.

“Despite the ongoing difficulties presented by the global economic downturn, plans for growth and investment in the business year 2010 remain - typically for Red Bull - very ambitious, but continue to rest on a solid and conservative financial footing,” the company said.

Red Bull recently claimed victory in a trademark battle with a Swedish drinks firm SM Group.

The energy drinks maker took the Swedish firm to court in a bid to stop it selling a product called Red Bat.


Sectors: Soft drinks, Water

Companies: Red Bull

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