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UK: Research - On-the-go tea: receptive public helps Unilever

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Unilever saw strong underlying growth in its food business last quarter, helped by good growth in its lines of Ready-to-Drink tea. As the overall tea market declines, Unilever will need to place more emphasis on the growing sector of pre-prepared tea, but fortunately drinking tea on-the-go seems to be taking off in a number of countries. Brits drink the most tea on-the-go, nearly 300 million liters between them this year. Meanwhile Unilever's other home market, the Netherlands, drinks the highest proportion of its tea on-the-go.

Volume and proportion of tea consumed on-the-go, by country, 2001

% of tea drunk
on-the-go
On-the-go consumption (million litres)
Netherlands
24.4%
357.8
UK
19.8%
2,963.1
USA
19.9%
1,326.3
Source: Datamonitor, 2001: "Drinks On-the-Go 2001"

(c) 2001 Datamonitor. All rights reserved. Republication or redistribution, including by framing or similar means, is expressly prohibited without prior written consent. Datamonitor shall not be liable for errors or delays in the content, or for any actions taken in reliance thereon.


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