The Rebel Wine Company has added to its Three Thieves wine portfolio in the US, with the release of The Show, a brand that draws its inspiration from Nashville's Hatch Show Print.

Hatch began in the cradle of country music in 1879, and the company's designs have been a staple of the American entertainment landscape for more than 125 years. Hatch posters have heralded the appearances of, among others, Johnny Cash, Louis Armstrong, Hank Williams and Patsy Cline.

Hatch has created three versions of the front label for The Show.

"We loved all three labels Hatch created, so we decided to use them all, even though the wine inside is all the same great quality cabernet," said Charles Bieler of the Three Thieves.

The Show retails for US$14.99 and will be available in wine shops and restaurants nationally.

The Three Thieves, developed by Charles Bieler, Joel Gott and Roger Scommegna, is owned by Rebel Wine Company, a joint venture with Trinchero Family Estates.