Market research
Rebel Kitchen's Mylk Chocolate, Matcha Green Tea and Chai
//i4.progressivedigitalmedia.com/1/all_3_adult_-_final-adults-range-visual.jpgCategory - Soft drinks, coconut milk, water
Available - From this month
Location - Online at Rebel Kitchen website
Price - SRP of GBP1.89 (US$3.20) per 33cl carton
UK dairy-free beverage maker Rebel Kitchen has extended its range of coconut milk and water Mylk drinks to target adult consumers.
The three new flavours follow a children's range launched in February and have been formulated to appeal to older tastes, Rebel Kitchen said today (17 April). Chocolate, Matcha Green Tea and Chai Mylk are all available from Rebel Kitchen's website.
“The reception to the cute but tough mini cartons was very positive, so we thought we should respond to demand and develop a range for especially for grown-ups,” founder Tamara Arbib said.
Sectors: Product launches, Soft drinks, Water
