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Product Launch - US: Rainforest Beverages' Rainforest Citrus and Tropifruit

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Rainforest Beverages' Rainforest Citrus and Tropifruit

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Category - Soft drinks, CSD

Available - Now

Location - US, off-trade in North Carolina, South Carolina, Georgia, Alabama and Tennessee.

Price - From US$1.49 to $1.79 per 35cl can and from $4.99 to $5.99 per four-pack

Distribution - KeHe Distribution

Rainforest Citrus and Tropifruit are sweetened with stevia and are low in calories and sugar. The launch accompanies a re-design for the Rainforest range, which includes a signature colour for each flavour and the tagline, 'The 'Anti' Soft Drink'. The two variants join Original Cola in Rainforest Beverages' portfolio.

The firm said it is looking to re-launch its Rainforest Cola later this year.


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