News

INDIA: Radico Khaitan signs Suntory deal

Most popular

just-drinks speaks to Beam Suntory CEO - Part II

just-drinks meets Beam Suntory CEO Albert Baladi

Lift our heads out of our drinks - Trends

Chapoulaud-Floquet's Remy legacy - j-d thinks

Why the wine consumer is getting angry - Comment

MORE

Radico Khaitan has signed a deal to market and sell Suntory's Japanese whiskies in India.

//i2.aroq.com/1/radico2.jpg

Radico Khaitan will launch Suntory's Yamazaki 12 Year Old and Hibiki 17 Year Old whiskies in India, the Indian spirits group said today (7 April).

The deal is a significant step for Radico Khaitan as it seeks to strengthen its credentials as a premium spirits company. The firm, which already operates a joint-venture with Diageo in India, has previously told just-drinks that it was in talks with a number of international drinks players on marketing and sales tie-ups.

Radico Khaitan's MD, Abhishek Khaitan, said: "Radico Khaitan started its premiumization journey by launching its own brands in the last few years and now we are moving further."

Both Suntory whiskies will be available at high-end retailers in India, starting at INR6,500 per bottle.

"Owing to the fast growing popularity and the minimum maturation period required, only a small quantity of these rare whiskies have been allocated to India for the year 2011," said Radico Khaitan's senior vice president for international business, Ankur Sachdeva.


Related Content

Focus - Suntory Holdings' FY Performance By Category, Region, Brand

Focus - Suntory Holdings' FY Performance By Category, Region, Brand...

Focus -  Suntory Holdings FY Performance by Category

Focus - Suntory Holdings FY Performance by Category...

Comment - Spirits - Beam Inc & Suntory: What Might it Mean for Scotch?

Comment - Spirits - Beam Inc & Suntory: What Might it Mean for Scotch?...

INDIA: Radico Khaitan toasts the future on nine-month rise

INDIA: Radico Khaitan toasts the future on nine-month rise...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?