Radico Khaitan to sell Suntory whiskies in India

Radico Khaitan to sell Suntory whiskies in India

Radico Khaitan has signed a deal to market and sell Suntory's Japanese whiskies in India.

Radico Khaitan will launch Suntory's Yamazaki 12 Year Old and Hibiki 17 Year Old whiskies in India, the Indian spirits group said today (7 April).

The deal is a significant step for Radico Khaitan as it seeks to strengthen its credentials as a premium spirits company. The firm, which already operates a joint-venture with Diageo in India, has previously told just-drinks that it was in talks with a number of international drinks players on marketing and sales tie-ups.

Radico Khaitan's MD, Abhishek Khaitan, said: "Radico Khaitan started its premiumization journey by launching its own brands in the last few years and now we are moving further."

Both Suntory whiskies will be available at high-end retailers in India, starting at INR6,500 per bottle.

"Owing to the fast growing popularity and the minimum maturation period required, only a small quantity of these rare whiskies have been allocated to India for the year 2011," said Radico Khaitan's senior vice president for international business, Ankur Sachdeva.