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INDIA: Radico Khaitan signs Suntory deal

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Radico Khaitan has signed a deal to market and sell Suntory's Japanese whiskies in India.

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Radico Khaitan will launch Suntory's Yamazaki 12 Year Old and Hibiki 17 Year Old whiskies in India, the Indian spirits group said today (7 April).

The deal is a significant step for Radico Khaitan as it seeks to strengthen its credentials as a premium spirits company. The firm, which already operates a joint-venture with Diageo in India, has previously told just-drinks that it was in talks with a number of international drinks players on marketing and sales tie-ups.

Radico Khaitan's MD, Abhishek Khaitan, said: "Radico Khaitan started its premiumization journey by launching its own brands in the last few years and now we are moving further."

Both Suntory whiskies will be available at high-end retailers in India, starting at INR6,500 per bottle.

"Owing to the fast growing popularity and the minimum maturation period required, only a small quantity of these rare whiskies have been allocated to India for the year 2011," said Radico Khaitan's senior vice president for international business, Ankur Sachdeva.


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