Quios, Inc., the leading real-time services provider for the global wireless community, today announced agreements with Sega Dreamcast, Grolsch Beer and Sports.com to sponsor the company's Euro 2000 Message Alerts during the prestigious European soccer championship tournament. With the launch of this major campaign, Quios places itself at the forefront of the nascent wireless advertising space, where it has taken an active role in developing the infrastructure and services that advertisers need to connect with the wireless lifestyle.

Quios message alerts provide the sponsors a highly targeted vehicle for reaching consumers - in this case the young, male, sport enthusiast. In the two weeks since Quios opened registration for the Euro 2000 Alerts, over 25,000 Quios members in 100 countries have signed up to receive nearly a total of 2 million alerts during the tournament. In addition to Quios's promotion of the services to its member base, the sponsors will promote the services on their respective sites as well, thus driving traffic to www.quios.com and increasing Euro 2000 Alert registrations. Moreover, due to the message alerts' real-time nature, word-of-mouth promotion among the cell phone users and their friends will also increase the campaign's reach. The total number of impressions and users is yet to be determined in this essentially uncharted territory.

"Wireless advertising provides companies with an extremely targeted means of reaching loyal consumers," said Marc Vanlerberghe, CEO and founder of Quios Inc. "Quios has an established member base and a proven infrastructure to support the needs of advertisers looking to move into the wireless arena. We are pleased to be working with companies such as Sega Dreamcast, Grolsch Beer and Sports.com that are eager to embrace this cutting edge in advertising."

"Working with Quios introduces a mobile aspect to the Sega Dreamcast experience. The Quios Euro 2000 Message Alert services provide the perfect fit to reach our core target demographic," said Neil Russell, European Sponsorship & Promotions Manager for Sega's Dreamarena Ltd. "Quios continues to develop a very active mobile community, and we look forward to enhancing this partnership in the future."

"We are the number one sports site on WAP and we are delighted to be able to further extend our content offering to our users via the Quios service," said Tom Jessiman, Managing Director of Sports.com.

All three sponsors will have SMS ads attached to each alert Quios sends out to the highly targeted audience of sport enthusiasts. Sega Dreamcast will include a promotional offer in the mobile message alert that will point the user to a Sega Dreamcast Web page to win a Sega Dreamcast console. Grolsch is also pointing European users to a web address where they can go to win prizes. Sports.com is using the ads to promote its overall brand with a short message that says, "Brought to you by Sports.com."

After the month-long campaign, Quios will develop a case study in order to help advertisers understand the value and viability of wireless advertising.

Euro 2000 begins June 10 in Brussels and ends with the championship match, July 2, in Rotterdam. Sixteen of Europe's premier soccer teams will compete in 31 matches in eight cities to decide the European championship. Over 1.2 million people are expected to attend the matches in Belgium and the Netherlands.

To receive the free SMS message alerts, users simply register for the service at www.quios.com. SMS messaging is a feature available on all digital phones and has been widely adopted in Europe. In the US, consumers should check with their wireless carrier to see if they have the feature activated on their digital phones. Quios members can decide which instant messages they would like to receive and when they wish to receive them.

About Quios, Inc.

Quios (pronounced Kee-Os) is a leading real-time service provider for the global wireless community. Quios provides members with mobile instant messaging, time sensitive content and partner services. Quios establishes the first "mobile hub", connecting users worldwide on over 225 different mobile networks. The company's service is independent of wireless carriers and technology, and provides partners access to cell phone users anywhere in the world. The Quios community is growing exponentially, largely through the use of wireless SMS advertising through its members. Over 650,000 registered users currently enjoy the Quios services. The user base is growing by over 5000 members per day. Quios is located in San Francisco, California and funded by Draper Fisher Jurvetson, Europ@web, Integral Capital Partners, and FLV Fund. More information is available at www.quios.com.

About Sega Enterprises, Ltd.

Sega Enterprises, Ltd. is a nearly $2.5 billion company recognized as the industry leader in interactive digital entertainment media, and is the only company that offers interactive entertainment experiences both inside and outside the home.

About Royal Grolsch

Royal Grolsch N.V. is an international brewery group based in the Netherlands. Its products are currrently available in 50 countries, with key markets in northern Europe and the USA. Grolsch exports to the well-developed beer markets and in some cases Grolsch beer is brewed under license by leading national breweries. Grolsch exclusively in premium beer and aims for growth mainly in the premium segments of the beer market. Grolsch has achieved the strong market position it currently enjoys by giving top priority to professionalism and quality. The company's quality philosophy applies not only to its products, but also to its financial and social objectives.

Royal Grolsch N.V. has been listed on the Amsterdam Exchanges since 1986.

About Sports.com, Limited

Sports.com is the leading mobile and fixed Internet provider of European sports content, community and commerce. With the most comprehensive European coverage in English of football, rugby, Formula One, rally, cricket, boxing, tennis and golf as well as all sports in local languages in France, Germany, Italy and Spain, Sports.com is the most visited European sports site. Sports.com is the primary sports content provider in the United Kingdom for AOL, BT Internet, Netscape Online, The Financial Times' FT.com and in France for France Telecom's Voila and Wanadoo and for Les Echos. Sports.com is the official Internet partner of Manchester United (www.manutd.com), the Championships at Wimbledon (www.wimbledon.org) and the French National Olympic Team (www.franceolympique.com).