Greenalls Sloe Gin will roll out across the world from November

Greenall's Sloe Gin will roll out across the world from November

Quintessential Brands has lined up a new look and new recipe for its Greenall's Sloe Gin brand. 

The company said today that the next expression would be available world-wide from November. The new-look bottle is "in line with the brand's recent repackaging".

The Sloe Gin combines Greenall's eight botanicals with sloe berries. 

"With sloe gin being the original flavoured gin and G&J Distillers being the original UK distillers, sloe gin has a particular importance to us," said master distiller Joanne Moore.

Greenall's is distilled in Warrington, UK. The portfolio includes Original, Wild Berry and Extra Reserve, which is available in Travel Retail.

The Quintessential Brands Group was founded in 2011 by former Gruppo Campari CEO Enzo Visone and Warren Scott, a former investment banker.

Earlier this month, the company announced a Global Travel Retail-exclusive extension of its Opihr gin brand. Opihr Adventurers' Edition will hit the channel early in the New Year.

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