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Quintessential Brands' Opihr Adventurers' Edition London Dry Gin

Quintessential Brands Opihr Adventurers’ Edition London Dry Gin

Quintessential Brands' Opihr Adventurers’ Edition London Dry Gin

Category - Spirits, gin, 42.5% abv

Available - From early next year

Location - Exclusive to Global Travel Retail channel

Price - SRP of EUR35 (US$41) per 1-litre bottle, also available in 70cl packs

Quintessential Brands is lining up a Global Travel Retail-exclusive extension of its Opihr gin brand. Opihr Adventurers' Edition will hit the channel early in the New Year.

The 42.5% abv iteration is "more robust", the UK-based company said earlier today. It was showcased at the TFWA World Exhibition in Cannes this week.

"Since its launch in 2012, Opihr Gin has … become the number seven premium gin brand in the world," said Quintessential's international commercial director, William Ovens. "Inspired by the Spice Route, adventurous discovery is at the heart of Opihr and with more and more consumers embracing adventurous travel these days, we wanted to celebrate this shared spirit of adventure and offer something truly unique to intrepid travellers."

Opihr Adventurers Edition is the first extension for the brand since the original expression, Opihr Spiced Gin, was launched in 2013.

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Show the press release

Opihr Gin, the world's fastest-growing premium gin [1], is highlighting its adventurous spirit with the launch of the Opihr Adventurers' Edition London Dry Gin, available exclusively to the Travel Retail channel.

Available to operators in Travel Retail from early-2018 in 70cl and 1L formats, the Opihr Adventurers' Edition design encapsulates the essence of adventure, discovery and travel, with maritime cues such as a wax-dipped closure and an illustrated map on the back label, evoking the history and heritage of the maritime spice route.
Created by G& J Distillers' Master Distiller, Joanne Moore, the new expression delivers a more robust taste and is 42.5% ABV in strength, in reference to the midway latitude of the locations from which the botanicals for Opihr Gin are sourced.

In keeping with the essence of Opihr, Joanne has combined botanicals that have been sourced from locations along the Maritime Spice Route, but to reflect the more adventurous nature of those who travel the world seeking out new challenges, she has brought the more intense flavours of ginger and woody spice to the fore.  The result is a well-rounded, robust gin, combining a rich warm, earthy aroma with spice notes upfront and subtle camphor and citrus notes in the background. The taste is of strong, warm woody spices, but with a smooth, balanced mouthfeel that lingers to give a rich woody spice and pepper finish.

William Ovens, International Commercial Director at Quintessential Brands, owner of Opihr Gin, comments; "Since its launch in 2012, Opihr Gin has captured the imagination of gin lovers the world over, helping the brand to become the no.7 premium gin brand in the world.[2] Inspired by the Spice Route, adventurous discovery is at the heart of Opihr and with more and more consumers embracing adventurous travel these days, we wanted to celebrate this shared spirit of adventure and offer something truly unique to intrepid travellers. Global Travel Retail was the natural place to do this so we're delighted to be unveiling Opihr Adventurers' Edition Gin at TFWA. We're confident that consumers in the channel will love this new offering from Opihr Gin and be inspired by its story as they embark on their own global adventures."

Opihr Gin has enjoyed strong growth in the last year across many international markets, especially in Global Travel Retail, UK and Germany, resulting in the brand growing by 93% globally in the last year. The brand is successfully bringing its spirit of adventure to life for consumers through its association with Sunsail, the yachting company, and with the global bar community through its Opihr World Adventure Cocktail Competition, which saw Aaron Pollack of The Dawson in Chicago, USA, crowned the 2017 winner at the Global Final in Marrakech, Morocco, last month.

Original source: Company release


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