Quintessential Brands has created a new marketing role for the UK on- and off-premise

Quintessential Brands has created a new marketing role for the UK on- and off-premise

Quintessential Brands Group has announced changes to both its global and UK marketing divisions. 

The company said today that Rob Curteis has joined as international marketing director for the Greenall's gin brand, while Russell Kirkham joins the UK team as customer marketing director. A spokesperson for Quintessential confirmed to just-drinks that Curteis is replacing Lizzy Johnson, who has left the company after three years in the role, while Kirkham's is a newly-created post.

Curteis, previously head of Proximo Spirits' UK marketing division, has assumed responsibility for Greenall's brand strategy and marketing activity across the world. He will report to chief brands officer Mike Salmon.

Kirkham will look after UK on- and off-premise marketing and will be responsible for marketing third-party brands distributed through Quintessential's Marblehead unit. He has worked across several FMCG companies including Britvic, Unilever and Nestle.

Quintessential CEO Warren Scott said the pair have experience in building brands "in addition to their desire and determination to make their mark in the spirits industry".

"Those qualities are essential in our people and I believe they have been instrumental in the success we have enjoyed since we established the company six years ago. There remains significant opportunity in the industry for Quintessential Brands to realise and with the recent additions to the team, I am very excited about what we can achieve in the next few years, both here in the UK and in markets worldwide." 

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