Market research
Quintessential Brands' Greenall's Blood Orange & Fig Gin
Greenall’s Blood Orange & Fig Gin
Category - Spirits, gin, flavoured, 37.5% abv
Available - From this month
Location - The UK off-premise, available exclusively from Sainsbury's stores ahead of a wider roll-out in April
Price - SRP of GBP16 (US$20.50) per one-litre bottle
Quintessential Brands has added another flavoured expression to its Greenall's gin portfolio in the UK.
Launching this month as a Sainsbury's exclusive, Greenall's Blood Orange & Fig Gin will hit other sales channels in the country next month. Like its other flavoured siblings, the orange and fig iteration does not contain any sugar.
Produced using Greenall's London Dry Gin as its base, the liquid contains an infusion of natural blood oranges and figs, according to the company. An extension of last year's marketing push for Greenall's - which highlighted the zero-sugar cue - will back the new variant during the Summer.
"Our Greenall's zero-sugar flavoured gins have proven to be a hit in the UK, especially Greenall's Wild Berry which was one of the top five performing spirits of 2019," said Quintessential's marketing director, Russell Kirkham. "With research showing a clear consumer demand for orange flavoured gins, we're excited to be adding Blood Orange & Fig into the mix - a flavour that we're confident will be a huge hit this summer."
How the spirits category can make the most of less sugar - Click here for a just-drinks comment
Sectors: Product launches, Spirits
