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Quintessential Brands buys Tempted Irish Cider stake

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Quintessential Brands has agreed to acquire a third of the Tempted Irish Cider business as it looks to increase its presence in Ireland. 

The announcement follows Quintessential Brands' recent joint venture with Clanconnel Brewing Company's McGrath's Irish craft ales and its EUR10m (US$11.2m) acquisition and investment in the Dublin Whiskey Company. Financial details surrounding the Tempted stake were not disclosed. 

Tempted was established in 2009. The cider range includes Tempted Sweet, Dry, Medium Dry, Strawberry and Elderflower.

The cider is listed nation-wide in Ireland and Quintessential said it will be available in the UK and internationally "in the coming months". 

Quintessential Brands will assume responsibility for managing the international sales, marketing and distribution. 

"This investment is part of our ongoing strategy to develop our Irish business and complement our existing brand portfolio with niche, premium brands from other sectors," said Quintessential Brands' CEO Warren Scott. "Craft cider, like craft beer is showing dynamic growth and with our route to market distribution network and brand building capabilities, we are well placed to capitalise on this."


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