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UK: Pussy energy drink re-launch causes storm

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A natural energy drink provocatively named Pussy, and currently being re-launched in the UK, has stirred up complaints after featuring on a popular television show.

Viewers complained to Channel 4 after the beverage appeared on the F Word show last night (29 July), hosted by celebrity chef Gordon Ramsey.

A spokesperson for Pussy Drinks defended the controversial brand name to just-drinks: "The name is meant to be thought provoking and controversial in order to get people talking. It is a very sophisticated brand and not at all trashy."

Pussy, which originally launched five years ago but has undergone a makeover, is "designed to refresh the more discerning palette" and is stocked at "only the most stylish urban venues and mixed with the finest spirits", the company said today (30 July).

Pussy is made with natural fruit juices, milk thistle, guarana, sarsaparilla, schizandra, ginkgo biloba and siberian ginseng to provide an energiser without the after-effects of synthetic caffeine drinks. 

Also available in the range is a combination version named Gin and Pussy.

A spokesperson for the brand said: "The brand has been in existence for around five years but this is the first time Pussy has had any real PR as it's a relatively small brand.


Sectors: Soft drinks

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