News

US: Purple Beverage Co replaces CEO

Most popular

What rum needs to do to recognise its potential

A-B InBev's Craft Brew Alliance purchase - Comment

Technology bringing tasting events closer to home

Why single malt should ignore its core consumer

What does Brexit mean for drinks trademarks?

MORE

Purple Beverage Co has announced that founder and current CEO and Chairman Ted Farnsworth is to be replaced by Geoffrey Winters.

Purple said yesterday (5 May) that Farnsworth has agreed to hand the helm to Winters, who, the group hopes, can use his experience of financial markets to steer it through recession in the US

"Winters brings to the company a diverse Wall Street background that gives him the ability to navigate Purple through the waters ahead. Additionally, he brings a strong investment banking background to the Company as well as CEO experience, having run private companies," said Purple, which owns its namesake brand, an antioxidant-rich juice drink.

Farnsworth, who remains a shareholder in the company, said: "After going through a very difficult time over the last several months, we are now re-energised. This is a positive move for the company, the brand, and the shareholders."

Winters has previously been managing director of Lehman Brothers Brokerage & Investment Banking in New York, where he structured more than $2bn in private and public offerings, said Purple, which launched in late 2007.


Sectors: Soft drinks

Related Content

Search begins for new Berry Bros & Rudd CEO as Dan Jago exits

Search begins for new Berry Bros & Rudd CEO as Dan Jago exits...

Ian Curle - the quiet CEO who dragged Edrington into the 21st Century - Comment

Ian Curle - the quiet CEO who dragged Edrington into the 21st Century - Comment...

Why has Accolade Wines lost another CEO? - Editor's Viewpoint

Why has Accolade Wines lost another CEO? - Editor's Viewpoint...

"It's been quite a cultural change for the business" - Interview, Dan Jago, CEO, Berry Bros & Rudd -...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?